Markenfilm continues to occupy the top spot among Germany’s largest advertising film productions. Tempomedia and 27 Kilometer Entertainment follow far behind in 2nd and 3rd place. Corona initially posed a challenge to all productions, but in the 2nd half of the year business then picked up massively and there was a real catch-up effect. We could all look to the future with optimism and Germany experienced a boom as a production location. German directors also benefited from this. „However, this trend will level out again,“ according to Oliver Hack. „Basically, there is a lot of movement on the market, which also benefits creation.“
